PERFORMANCE MARKETING / WASHINGTON, DC
We buy media for offers that need to work today.
Shirlink Media runs direct-response campaigns on Meta and YouTube for health and wellness brands, coaches, and consumer offers. Creative, media buying, tracking, and scale.
- [ — ]
- ACCOUNTS MANAGED
- [ — ]
- MONTHLY AD SPEND
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- CREATIVES SHIPPED / MONTH
- 2 CORE CHANNELS
- META, YOUTUBE
01 — SCOPE
What we do.
01
Creative production
Concepting, scripting, UGC and static, and a weekly refresh built for Meta placements and YouTube formats.
02
Media buying
Account structure, budget allocation, testing, and daily pacing against a target CPA and ROAS.
03
Tracking and attribution
Pixel and Conversions API setup, server-side events, and reporting that reconciles with back-end revenue.
04
Funnel and landing page optimisation
Advertorial and VSL page builds, offer testing, and mobile conversion work on the pages that carry the spend.
02 — VERTICALS
Verticals we run.
Health and wellness
Supplements, skincare, sleep, and mobility offers. We work inside platform policy and advertiser substantiation, and we do not write claims a client cannot support.
Coaching and information products
Courses, cohorts, and high-ticket coaching through webinar, VSL and application funnels. Earnings-claim discipline is part of the brief, not an afterthought.
Consumer offers
Subscription and continuity, DTC ecommerce, apps and services. We plan against LTV, churn and payback window rather than first-order ROAS alone.
META / YOUTUBE
Where we spend.
Meta
Facebook and Instagram carry most of our testing volume. Creative quantity is the main lever, so we structure accounts to read results fast and keep event quality and account health under watch.
YouTube
In-stream and in-feed for VSL and long-form direct response. The first five seconds decide the test, and payback window is judged on different terms than Meta.
03 — SEQUENCE
How we work.
01
Audit
Account, offer, tracking and creative review before anyone spends money.
02
Build
Tracking corrected, account restructured, first creative batch produced.
03
Test
Angles, hooks, audiences and pages tested against a defined sample threshold.
04
Scale
Budget moved into what is proven, with a set creative refresh cadence.
04 — FIT
Working with us.
GOOD FIT
- An existing offer with proven conversion.
- The ability to fulfil at volume.
- Willingness to ship creative weekly.
- Clear tracking already in place.
NOT A FIT
- Pre-product, with nothing live to buy.
- No budget set aside for testing.
- Offers that require claims we cannot support.
- One-off campaigns with no intent to scale.
Tell us about your offer.
OFFICE@SHIRLINKMEDIA.COM