02 — VERTICALS
Verticals we run.
We go deep in a small number of consumer categories rather than taking anything that walks in. Knowing a category's policy reality and buying rhythm is most of the advantage.
01 — HEALTH AND WELLNESS
Health and wellness.
Supplements, skincare, sleep, mobility, and general wellness offers. This is a policy-heavy category and we treat it that way from the first creative brief. We work within advertiser and platform policy, and we do not write claims a client cannot support.
WHAT WE HANDLE
- Supplement and skincare offers
- Sleep, mobility and general wellness
- Advertorial and VSL funnels
- Creative built for review the first time
WHAT WE WATCH FOR
- Claims discipline and substantiation on file
- Platform policy on health content
- Before and after restrictions
- Account health and review history
02 — COACHING AND INFORMATION PRODUCTS
Coaching and information products.
Courses, cohorts, high-ticket coaching, webinar and VSL funnels, application funnels, and lead-to-call flows. Earnings-claim discipline applies to every asset, including the parts a buyer never sees.
WHAT WE HANDLE
- Courses and cohort programmes
- High-ticket coaching and application funnels
- Webinar and VSL funnels
- Lead-to-call flows and call-booking economics
WHAT WE WATCH FOR
- Earnings-claim discipline in ad and page copy
- Lead quality against show and close rate
- Sales-team capacity before we scale volume
- Refund and chargeback pressure
03 — CONSUMER OFFERS
Consumer offers.
Subscription and continuity, DTC ecommerce, apps and services. We plan against LTV, churn and payback window rather than first-order ROAS alone, because the first order rarely tells you whether the account is working.
WHAT WE HANDLE
- Subscription and continuity offers
- DTC ecommerce
- Apps and consumer services
- Upsell and retention path review
WHAT WE WATCH FOR
- Contribution margin, not headline ROAS
- Churn in the first two billing cycles
- Payback window against cash position
- Fulfilment capacity at higher volume
04 — DECLINED
Verticals we decline.
We do not run offers that require medical, health-outcome or income guarantees, offers in categories prohibited by the platforms we buy on, or offers where substantiation is not available on request. We also decline work where the client is unwilling to give us access to tracking and back-end data, because we cannot buy against numbers we cannot see.
Tell us about your offer.
OFFICE@SHIRLINKMEDIA.COM