01 — SCOPE
What we do.
We run the acquisition side of consumer offers end to end, from creative concept through to scaled spend. One team handles creative, buying, tracking and the pages, so nothing sits between two vendors.
01 — CREATIVE PRODUCTION
Creative production.
Creative volume is the lever that moves a direct-response account. We concept, script, produce and edit in a weekly cycle so there is always something new in test.
- Concepting and scripting against specific angles
- UGC and static production
- Editing for Meta placements and YouTube formats
- Hook and angle testing
- Weekly creative refresh
- Compliance-aware copy for regulated verticals
02 — MEDIA BUYING
Media buying.
Accounts are structured so results can be read quickly and budget can move without resetting learning. Decisions run on a schedule against agreed targets.
- Account structure and campaign architecture
- Budget allocation and bid strategy
- Audience and placement testing
- Scaling and stabilising winners
- Cutting losers fast
- Daily pacing against target CPA and ROAS
03 — TRACKING AND ATTRIBUTION
Tracking and attribution.
Tracking you cannot trust is worse than no tracking. We fix measurement before we scale spend, and we reconcile platform reporting with what the back end actually collected.
- Pixel and Conversions API setup
- Server-side event forwarding
- UTM discipline and naming conventions
- Third-party tracker integration
- Post-click reporting
- Reconciling platform numbers with back-end revenue
04 — FUNNEL AND LANDING PAGE OPTIMISATION
Funnel and landing page optimisation.
The page carries the spend. We build and test the pages behind the ad rather than treating them as someone else's problem.
- Advertorial and VSL page builds
- Offer and price testing
- Upsell path review
- Page speed and mobile conversion
- Split testing with a defined sample rule
05 — ENGAGEMENTS
How engagements are structured.
Retainer
A fixed monthly scope covering creative output, buying and reporting. Best when the offer is stable and the work is a known quantity.
Performance-based
Compensation tied to agreed outcomes. This requires tracking both sides trust and an offer that can already convert.
Hybrid
A base to cover production capacity plus a performance component. The most common structure for accounts moving from testing into scale.
Terms are agreed in writing before work starts. [COMMERCIAL TERMS — to confirm per engagement].
Tell us about your offer.
OFFICE@SHIRLINKMEDIA.COM